User blog comment:AustinCarter4Ever/OH MY CARTER ICE BREAKER IOS!!!!/@comment-4652747-20130621113635/@comment-4997528-20130623041843

This is fair, not really intrusive.

It is common practice on the Apple App Store for games to have banner advertisements in game pause screens. Many game publishers do that, and if Nitrome does so when publishing under their name I wouldn't be surprised.