Nitrome Must Die website

Nitrome Must Die (not to be confused with the game by the same title) is a fake website constructed by Nitrome as a teaser for the upcoming game. It masquerades as a petition created by Austin Carter, a fan on the Facebook page later revealed to be a fake, upset with the company, telling Nitrome to "stop making games and leave it to the pros." Many fans were fooled into believing that it was a real petition, and it caused an uprise in support the gaming website.

First Mentions
Nitrome Must Die was first mentioned in a facebook comment by Austin Carter on a post by Nitrome regarding the 100th game's coming. It read, "Right THATS IT i've had enough of all this Nitrome rubbish. Sign my petition against Nitrome. Check out the link below. nitromemustdie.com" Many people read this comment and immediately teamed up against Austin and how he was just a "hater" and that Nitrome was a decent company. Soon, however, a small number of people realized how peculiar the site was, considering it had very good pixel art and Austin's profile picture and his friend Justin Bennet's did as well. Not to mention the two profiles seemed very newly created. An entire conversation emerged, and soon one fan found a reverse domain lookup incriminating Nitrome as owning a site starting with the letter "N" and registered on November 1st, obviously Nitrome Must Die. Even though the hoax had been foiled, the commenters encouraged Nitrome to go on with the stunt anyway. Nitrome's only response, in the form of Austin, was "Yeah, Whatever dudes!" staying in his character.

Nitrome Links To Petition
Fortunately for Nitrome, not many fans read the comments made that proved it was a fake. This allowed them to continue the charade the next day and post a link to the site, saying, "Unfortunately over the past few days there have been some negative posts on the Nitrome page on facebook. This finally resulted yesterday in a hate campaign where a website has been launched, here people can sign a petition to stop Nitrome making games. This makes us sad. :(" Many fans rose up against the website with the popular slogan "Nitrome Must Die MUST DIE!" Some launched anti-petitions and one fan made a promotianal image proclaiming the slogan previously mentioned. Those who did know it was fake mostly sat back and let others figure it out for themselves. Nitrome was very pleased with all the positive feedback and thanked everyone who'd supported them.

The Reveal
Nitrome finally confessed in another blog post that Nitrome Must Die was a fake website constructed by them to tease their 100th game of the same name, and that Austin Carter and Justin Bennet were indeed it's protagonists. They showed a video promoting the game, consisting of the two destroying Nitrome towers as revenge for their games being so hard. Many fans confessed they were entirely fooled by the petition.

Trivia

 * The people involved in discovering the reverse domain lookup formed a facebook group to keep in touch called "Hatebusters," the name coming from a joke brought up in the original conversation.
 * A grammar mistake is made in the website that many fans used to insult the hate campaign. It reads, "Nitrome aren't that good at making games." This mistake is implying Nitrome to be a group, not a single company.