Special announcements

Special announcements are a method Nitrome uses to advertise their mobile games on their website. Special announcements come in the form of pop-up advertisements on Nitrome's site. Any time a user accesses Nitrome's site, the most recent special announcement will appear (unless the "No thanks" button was clicked; see below). If "Remind me later" is always clicked, the same special announcement will continue to appear on the site until a new one is released, which will replace it.

Appearance
When special announcements appear, the rest of the screen around the advertisement is darkened. The ad consists of a large image of the advertised game, with three buttons below it. The "Get it now!" button creates links to the different buy pages on the app stores, the "Remind me later" button removes the pop-up from the screen, but keeps it so that it will appear next time the user comes onto the website, and the "No thanks" button removes the ad so that it will never appear on that computer again. If the user has clicked the "Remind me later" button, the advertisement will not again appear until they completely leave Nitrome's site and return.

History
The first pop-up advertisement to ever appear was on June 20th, 2013 with the release of Icebreaker: A Viking Voyage. It's image contained two links, one of which transformed the advertisement into a Youtube video player that played the game's trailer while the other linked to the Icebreaker iOS website.

On the 7th of May, 2014 a second pop-up advertisement replaced the old one. This one commemorated the Android release of Icebreaker: A Viking Voyage, and had a different image as the previous pop-up. The links on the image were the same, but clicking on the "Get it now!" button below included additional links to the Google Play and Amazon buy pages of the game.

The third special announcement came on August 28, 2014, for the game 8bit Doves. Unlike the previous two advertisements, clicking on the "Get it Now" button would link the user to the 8bit Doves website, the same as the "Website" button in the image did.